You'd best spend the money where it will be most effective if you're thinking about investing in advertising to reach your target market. That is, a location with 5 billion daily interactions and more than 2.9 billion monthly unique visitors. similar to Google. Two years after Google.com, which quickly rose to become the most visited website in the world , Google Ads was introduced. The advertising platform first appeared in October 2000 under the name Google Adwords, but in 2018 it underwent some rebranding and became known as Google Ads. Free plans, templates, and guides: Understanding Google Ads for Business Given Google's extensive reach, both you and your potential consumers have probably seen (and clicked on) Google advertisements. https://blog.hubspot.com/marketing/google-adwords-ppc#types-of-google-ads It's no secret that today, the more effective and targeted your paid advertisements are, the more clicks you'll get, increasing your chances of